General Musica LLC. is a music management and consulting company founded in New York City in 2009. With it’s main office now located in Israel, the company specializes in the worldwide exclusive representation of internationally touring recording artists, as well as providing strategic consulting services to record labels, event producers and D.I.Y. artists of all shapes and sizes.
General Musica also serves the world of music-related High Tech Start-ups. Utilizing an extensive international contact base as well as a deep knowledge of the quickly changing music industry, General Musica works with companies looking to launch their products, services or apps from the Israeli market to the US and beyond.
General Musica’s founder, Jonathan Schwartz, has over 15 years experience in music marketing, label management, event production, artist relations and new media. Over this time period he has worked with organizations such as Relix, Metal Edge, Global Rhythm, The Jammy Awards and 2B Vibes Productions. Additionally, Jonathan hosts a daily radio show heard throughout the United States and Canada on SiriusXM Satellite radio spinning the best in live music and improvisationally based Rock & Roll.